Email marketing has been around for ages, primarily because the email was among the first mediums of communication on the internet. Even though many new forms of media have been created, such as social networks, email is still irreplaceable. And when it comes to email marketing, MailChimp is the de facto leader. Now, while MailChimp works seamlessly out of the box, would it not be nicer if there were easier ways to integrate it with WordPress? In this article, we will be discussing some handy WordPress plugins for better and easier MailChimp integration. But before that, let us take a moment to better understand what MailChimp is, and what it can do for us — more importantly, why should we consider using it?
Step 1: Create a WordPress Site
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Searching for the best WordPress email newsletter plugins to send emails to your subscribers without leaving your WordPress dashboard? Unlike email subscription plugins that might only help you collect subscribers, a WordPress newsletter plugin lets you go one step further and actually send your subscribers emails from the comfy familiarity of your WordPress dashboard. This is a great way to simplify your workflows and avoid needing to learn a new tool just to grow your newsletter. The core MailPoet plugin is available for free at WordPress. Once you get more than 1, newsletter subscribers congrats! As you might be able to guess from the name, the Newsletter plugin is another option that lets you send, well, newsletters. MailOptin is a WordPress newsletter plugin that serves two purposes, depending on which version you have:. MailOptin has a free version at WordPress.
Email Marketing Software Recommendations
Everyone who owns a website has the same goal to grow the reach of the website visitors. There are a lot of sources to increase it too like social media , improving SEO , and so on. One of the most popular methods for it is email marketing in which, the newsletter subscription is considered very efficient and easy. It is especially easy if you use a WordPress website. Newsletters can be very beneficial for your website. You can send various updates about your website to the users through emails. It can help to keep your website visitors engaged with your latest news and contents of the website. That is why it is included on many websites.
Most WordPress hosts, including Kinsta, allow for some basic outbound email sending via their own servers. This is great for a few emails here and there such as password resets and to get you up and running with your site. However, there are a lot of new third-party plugins popping up that are now turning WordPress into a full-blown email marketing solution, sending out thousands of emails on a regular basis. Typically a hosting server is not also meant to be an email server. So if you are sending newsletters or bulk emails, we always recommend the following alternatives to get the best results:. Here are a just a few examples of emails that a site might send out on a daily basis:.