This means more traffic, leads, and sales for your business. Keywords and descriptions allow you to tell search engines more about the content of your posts and pages. Keywords are important words or phrases that people are likely to search to find your content. A meta description is a brief description of what your page or post is about. Meta keywords and meta description are HTML meta tags. However, search engines and browsers can use them. WordPress SEO plugins make it super easy for you to add them from your WordPress admin area for each post and page on your website. Like most WordPress users, you are probably wondering will adding meta keywords and meta descriptions will improve my WordPress SEO rankings. Meta descriptions are widely used by search engines. An effective meta description will encourage users to click through and read your content.
How to set a meta description in WordPress (2 simple steps)
How Meta Descriptions Impact Your SEO
Yoast is an all-in-one SEO toolset, used by literally millions of people. Writing great Meta Descriptions is a copywriting skill in its own right. Using verbs in your descriptions, and what your user should expect when they click your link is a great start. Tell your user what they can expect when they click your link.
What is a Meta Description?
WordPress makes it relatively quick and easy to set up a company blog or website. After you create your site, however, you have to find ways to attract potential customers to what you have to offer. Some WordPress templates create a description meta tag for your blog using the tagline you entered when you created your site. Meta tags provide search engines with information about your site which may show up in search results. You can view and change your Tagline and meta description using WordPress' Settings utility. Allen Bethea has written articles on programming, web design,operating systems and computer hardware since Allen has extensive experience with desktop and system software for both Windows and Linux operating systems. By Allen Bethea. References WordPress.
It may not seem like a big deal, but a targeted snippet that appears in search engine results can make a huge difference. Without one, you could be losing clicks. Meta descriptions are the short snippets that appear on search results pages like Google and Bing. You can customize them to better describe each page, drawing in new users and making your search results stand out from competing websites. Ready to get more clicks?